
Our History
Mohammad Hashim Tajir Surma began its journey over two centuries ago. In 1794, we introduced Kohl (Surma) and Kajal to the subcontinent. Today, we are recognized globally as the Hashmi brand, leading in the production and development of Kohl (Surma) and Kajal. Over the years, we have diversified our product range to include a wide variety of valuable goods in the health and beauty industry. We believe in conducting business ethically and responsibly. Our state-of-the-art production facilities in Pakistan and abroad, combined with our commitment to research and development (R&D) and Total Quality Management, have enabled us to produce premium quality products, earning a place in the hearts and minds of consumers. Hashmi is home to a loyal team and boasts millions of satisfied customers worldwide.
Hashmi, established by Hakim Mohammad Hashim in 1794, boasts a rich heritage rooted in the introduction of Surma (KOHL) to the sub-continent, renowned for its curative and therapeutic eye care properties. To enhance this legacy, Hashmi can blend tradition with innovation by introducing modern formulations and sustainable practices while highlighting its historical significance through heritage marketing and educational initiatives. Expanding its product range and global reach, engaging in community health programs, and leveraging digital platforms can further solidify Hashmi’s reputation as a household name synonymous with quality, tradition, and holistic wellness.

Chairman Message
At Hashmi, our vision is crystal clear: to accomplish our mission of promoting a healthy culture and lifestyle. Our foremost measure of quality is the satisfaction of our customers. We are dedicated to delivering high-quality products to major export zones around the globe. Our aim is to sustain the trust of our consumers with value-added natural and herbal care products. We take pride in our achievements and are confident in the bright future that lies ahead.
Our Vision
Hashmi's vision is clear and focused on accomplishing our mission of promoting a healthy culture and lifestyle. Our primary criterion for quality is the satisfaction of our customers, and we are dedicated to delivering high-quality products across major export zones worldwide. We aim to sustain a place in the hearts of consumers with our value-added natural and herbal care products. Proud of our achievements over the past 225 years, we are truly confident in our future. A realm where tradition meets innovation, we proudly present our range of products, each bearing the mark of our legacy in beauty, health, and culinary expertise since 1794. For over two centuries, Hashmi has been dedicated to providing:
Nature-based Solutions For A Healthy Lifestyle
Our Mission
At Mohammad Hashim Tajir Surma, our mission is to honor our 230-year heritage by delivering nature-based solutions that enhance health and wellness. We are committed to preserving the wisdom of traditional herbal medicine while embracing innovation to provide the highest quality eye care and herbal products. Our goal is to foster a healthier lifestyle for our customers, guided by our dedication to excellence, integrity, and sustainability.
Awards and Accolades
We are delighted to share the prestigious recognition we received on international platforms and from the Government of Pakistan, celebrating our commitment to excellence and innovation in the business landscape. This esteemed accolade reaffirms our dedication to fostering strong partnerships and making impactful contributions to the community.